What does it take to build a brand people genuinely want to be part of? In this candid conversation, Kimberly Pereira shares the story of building Maya Pistola Agavepura from the ground up, from early days hustling in Goa to shaping one of India’s most exciting homegrown spirits brands with a growing international presence.

With a background in hospitality and travel, Kim took an unconventional leap into India’s emerging agave category long before it was having a moment. Four years later, she’s helped shape everything from distribution and brand identity to immersive tasting experiences that introduced Indian drinkers to agave culture.

In conversation with Insia Lacewalla, this session will explore:

Building a modern lifestyle brand from Goa
Growing a category before the market exists
Hospitality, storytelling, and community-building
Lessons from scaling a brand in real time
The realities of creative entrepreneurship
The evening will conclude with an open Q&A and audience conversation.